Corporate sponsorship of school programs have existed and funded schools for decades. Although advertisement of certain material items is frowned upon, sponsorships are more beneficial due to the fact that they bring money in that schools need and, if chosen properly, can send a good message to our youth.
Sponsorships support a wide variety of sports programs, clubs and extra-curricular activities in our schools. These corporate sponsorships are necessary because without them, many programs might not have the materials necessary to function or might not exist at all. Sports such as football, baseball, basketball, etc. require sufficient funds for supplies and travel arrangements. Especially now in a poor economy, school districts may not be able to support these necessities fully, and without sponsors, schools would not be able to accomodate them. School sport teams and clubs allow students to express their full potential, and without aid from outside agencies, underfunded programs would limit many students from exploring their potential abilities.
Although sponsorships are beneficial and sometimes needed to support schools, some advertisements can project messages to the youth that are inappropriate. Advertisements endorse products for their companies, but can also endorse messages that create insecurity, low self-esteem, and dangerous tendencies within the children and adolescents that view them. Sponsorships for make-up companies frequently show ads that show the imperfections in average women, which greatly affects teenage girls with a sense that they aren’t good enough. Advertisements for technological products may create dependencies on material items, and even sponsorships from movies or other virtual media can endorse dangerous or illicit activities. If schools are not careful about which corporate sponsors they choose, then the wrong message can be relayed to our students.
Luckily, careful screening procedures are used to select corporate sponsorships and with the right choices, advertisements can benefit society while they benefit school programs. Anti-alcohol campaigns show ads that raise awareness about the dangers of drunk driving, which can aid high schools where fledgling drivers often include themselves in drinking and other dangerous activities. Health groups can sponsor progams with advertisements supporting diets and exercise which benefits our society where childhood obesity is on the rise. When chosen carefully, corporate sponsorships can teach valuable life lessons to students while simultaneously providing financial support.
Students need extra-curricular activities for self expression in physical and mental abilities. Even though advertisements can endorse negative messages in our society, carefully selected corporate sponsorships can not only supply school programs with the money they desperately need, but also teach our children lessons that will help them succeed in life.
Last week as I opened my “50 Essays” text book in English class, about twenty pages fell out from the beat up book. I grimaced in horror and quickly looked for another book, only to find that out of the thirteen books surrounding me, all of them were torn and dismembered. If schools had more financial resources, then there would be much more money for necessary text books, sports equipment, dances, etc. Schools should be able to be sponsored by big name companies so that they can provide the basics to their students as long as the company is moral.
In this day and age, many schools can not give students what they need. Schools that are sponsored by big name companies have more financial means for their students. For example, instead of having no sports teams due to lack of equipment, if a company such as Adidas sponsored the school, the school could get sports equipment, uniforms, and even a coach for their team if they simply advertised for the company by putting up posters. Is this wrong? Is advertising for a company so that one can give their students what they need shameful? No. Providing for the students is what a school is supposed to do.
In many cases a school does not accept the sponsorship of a corporate company because they feel like they are accepting bribes. Schools also do not want to limit the freedom of their students and make them feel as if they are following what the corporate leaders say. To this, one could simply make a contract with the company so that it is put into place that the student’s wants and needs come before the corporations. To avoid “selling out” the schools could advertise within reason and accept sponsorship from more than one brand.
Ads placed along school grounds can be very distracting to the students, or they can be seen as beneficiary means to help the school. Not all ads are bad, in fact, if the ad puts an emphasis on education it can be seen as helpful for the student. Schools could keep the right to veto and get rid of an ad if it creates a distraction to the students. Ultimately, if the ads do not distract the students or provoke them in some way there is nothing wrong with that. If an advertisement helps the student, what is wrong with it?
Schools all over America are having budget problems. If a company stands for good morals then they should be able to help schools. Getting sponsorship from outside resources could provide new textbooks and other necessities for schools that need the help. Is it “selling out” to provide for the future generations?